Beauty,  Fragrance,  Reviews

Scent Study: Wild Bluebell by Jo Malone

There’s just something so luxurious about Jo Malone products. The brand as a whole is just beautiful, and is an example of both good marketing and fantastic products. This was my first ever fragrance from them, but I’m sure it won’t be my last. They have a massive range of fragrances that they match to their colognes, candles and washes. I love the idea of matching your favourite scent to every product you use, so this is perfect for me.

In my opinion, the sleek and sophisticated look of Jo Malone fragrances greatly contribute to their success. The square bottle is consistent in all their fragrances, and label and lid colours change according to whether the fragrance is limited edition or permanent. They’re pretty on display and functional enough to be carted around in a makeup case.

This is by no means a new release, it just so happened to be the fragrance from their permanent range that I loved the most. It was introduced in 2011 and created by Christine Nagel, who is responsible for a vast quantity of the brand’s scents, she is also the nose of the cult favourite Si, by Giorgio Armani. Something that I found particularly interesting about this scent was that it does not contain any ingredients derived from actual bluebells. This is due to the fact that English bluebells are an endangered variety of flower (who knew?), this fact also saw the company pledging a donation to the Woodland Trust around the time of the launch.

According to, Wild Bluebell Cologne has top notes of bluebell and cloves, middle notes of lily of the valley and jasmine and base notes of white amber and musk. I’m not really sure about the cloves and musk, but the other notes are all very evident to me. The scent is incredibly watery, a fresh smell that can barely be classified as floral. It’s not particularly sweet, and is by far the most unique perfume in my collection. If I could liken it to anything, I would say that it smells like the rind of a watermelon, insipid but clean and pleasant

As much as I adore this fragrance, and I really do, it’s something I’ll never get tired of, the silage and longevity are absolutely terrible. I can spray this, and it’s entirely gone in a matter of a two or three hours, and I think unless you’re really getting in there with your hugs with me, you probably wouldn’t be able to smell it very easily either.  That being said, I know that one of the techniques encouraged by Jo Malone is layering their fragrances, so perhaps this is not meant to be a fragrance all by itself, but more of a compliment to a stronger one.

I received my 100ml cologne quite a while ago as a gift, so I would have no idea what they cost now. Visiting a Jo Malone store is an experience all in itself. The stores are chic and the staff are friendly and helpful. There is one in Hyde Park, and I recently saw a new one under construction in Sandton (unless it’s an old one under construction?). I also saw some bottle of the larger Jo Malone fragrances being sold at the discount cosmetics store in the Woodmead Value Mart centre. This store is a bit of a lucky packet when it comes to finding what you want, but if you are able to catch them with stock, you can really save on your favourite products (think unopened, untouched, half-price MAC lipsticks).

What has your experience been with these fragrances? I’m intrigued by the concept of layering, is it really something people often do? And who can vouch for their other products? Let me know in the comments or on my social media!



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