L.A. Girl was one of those brands that I associated with the frighteningly cheap, non-descript, bulk makeup at Dischem. You know the palettes of 50 eyeshadows for R50? Or the strange lip palettes that look like they either belong in Beauty Value?
REST ASSURED, the only thing L.A. Girl’s cosmetics have in common with those from Beauty Value, is that they’re fantastically priced! The (cruelty-free) brand stocks a range of some of the best value-for-money items I have ever come across.
They offer everything from mascaras to setting powders, and just about everything in between. After trying out their much raved about BB cream, I was instantly head over heels, and over the course of the year, have picked up a few more gems I thought should get a mention of their own.
Matte Lipstick in Snuggle – R49.95
While everyone loves a good price point, the fun of a bargain purchase is quickly spoiled if the quality of the product is poor, but these lipsticks are the types of products that leave you feeling like you’ve just hit the jackpot!
I grabbed a nude (obvs) after reading a review by Simran from BurgundyBeautyZA (who I recently had the pleasure of interviewing). I trust her recommendations completely, and again, she was right about this product.
The formula is not very well described by the word ‘matte’. It’s a lot more creamy and glides on very easily. The product isn’t glossy or smooth enough to bleed over the borders of your lips (so even bold colours should work well), but hydrating enough to feel comfortable enough for everyday-wear.
Pro Conceal High-definition Concealer in Toast and Porcelain – R62.00
This is probably the product that first comes to mind when someone says ‘L.A. Girl’. These concealers have a cult following and it’s not just because of their fantastic shade range.
The price point is great for the amount of product you’re getting, and I find that a little really does go a long way (especially with contour colours). The formula blends like a dream, but does set fairly quickly, so I advise a quick hand. I do notice that the concealer colour (ivory for me) isn’t as full coverage as I would like, but when used for brightening/highlighting, its just perfect.
The applicator is another thing I enjoy about these concealers. They have these little brush tips that help to disperse product evenly and precisely. This is awesome for contouring, as you don’t end up with too bold or too thick of a line.
Strobe Lite Strobing Powder – R149.00
Sometimes, when one is moved deeply by something, they struggle to find words to express themselves.
This is how I feel about these highlighters. Okay, okay, so I’m being dramatic, but they are absolutely fantastic. They come in a variety of shades (again, important from in inclusivity point of view), and pack a big, sparkly, glitter punch.
The product is quite finely milled, so there’s no need to worry about pieces or chunks of glitter, but it is not for the faint hearted. They are very pigmented and give the ‘blinding highlight’ effect. You can also build it up by layering it. I like to apply it, spray some setting spray over the top, allow it to dry, and apply it again. This way, I know people will be able to see me in the dark, and from space.
Pro BB Cream High-definition Beauty Balm in Fair – R64.95
This is another item of L.A. Girl’s with a great price to quality ratio. The thin formula and ease of application all add to this product lasting ages. And for under R70, it’s a great option for those who don’t require too much coverage, but like a little help with their complexion.
The BB cream leaves a more dewy finish, and definitely isn’t too well suited to oily skin types. But with a little bit of setting powder in problem areas, I think that this formula would agree with most skin types.
This is something I never thought I’d say, but if there is anything I can complain about with regards to L.A. Girl Cosmetics, is that their shade range does not extend very well to the fair side of the spectrum. I can only use this product (the lightest shade) with a fake tan, but would LOVE to have it for my normal, pasty skin colour too.
BUT how awesome to finally have a brand that I can actually say that about? Most of the time women of colour struggle to find even vaguely correct shades, so it’s fantastic to see their needs being catered to.
If there are any items you adore from L.A. Girl, please let me know! I’d love to explore their range a bit more. You can leave a comment below, or find me on Instagram (and Twitter and Facebook).