Hair,  Reviews

John Frieda’s Doing it Right!

Don’t get me wrong, I really REALLY want to be a salon-products-only kinda girl, but because of my poor financial planning and shopaholic tendencies, that’s just not going to happen. In comes John Frieda, and his range of affordable hair care.

I have tried John Frieda products in the past, and have neither loved nor hated them. But recently I purchased the Smooth Start shampoo and conditioner pair, along with the Extra Strength serum, in my eternal quest to find the best quality drug store products, and they have changed the game!

Frizz Ease Smooth Start Shampoo and Conditioner 250ml – R115.95 each

The shampoo claims to “(hydrate) hair as it cleanses for easy, smooth styling”, while the conditioner “hydrates and restores manageability for a smooth, shiny style”.

The smell is nice, the price is great (and during a 3 for 2 sale at Clicks, can be even better), and the results are just fantastic. I think it may be safe to say that I’ve found my go-to drug store shampoo and conditioner (for now).

Firstly, the tubes last for ages. I wash my hair fairly often and have been using them exclusively for over two months, which is a steal!

The scent has a pleasant perfume-y smell but doesn’t last after your hair has dried. While I wouldn’t mind if it had to linger longer, a lot of people are not fans of strongly scented products.

The shampoo is very foamy, which I love, as it feels like I have actually washed my hair (sulphates aren’t all that bad… right?). The conditioner feels hydrating and creamy but not nourishing… if that makes sense. It feels as though if I just applied the conditioner, my hair would be nice enough, but I would receive no long-lasting benefit from its use, but this is where the serum comes in.

Frizz Ease Extra Strength Serum 50ml – R115.95

Honestly, I think this is the true star of the show. This serum is amazing, plain and simple. Serums, oils, and products of that nature tend to hydrate my ends but shorten the time I can stretch in between washes (and NO I do not put the oil on my roots).

I have been applying this incredible stuff right after I jump out of the shower and towel-dry my hair. I then let it air-dry for smooth, silky, significantly-straighter results. The aspect about this serum that I like the most is that it doesn’t feel or act like an oil. It doesn’t weigh down my hair or allow it to dry into greasy strands.

Two pumps is ample to cover my ends, and I can even take it up to where I would tie a band around my hair when putting it up without seeing any oily results on my roots. This allows me to go anywhere from two to four days without washing my hair. All the while, it remains straight and shiny-looking.


The serum claims to have six effects, namely, eliminating frizz (yes), humidity protection (I guess), heat protection (would still use a heat protectant spray), smoothes (yup), hydrates (yup) and tames (definitely).

I would be interested to hear what your thoughts are on. As I have only tried these guys, and bits and pieces from other ranges, I don’t feel that I can make a full assessment of the brand as a whole. I’d love to hear your thoughts, and to hear if you get round to trying any of the products I mentioned above!



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