While blogging does not require consistency, successful blogging does. Creating content that is new and exciting is not enough if no one knows that you’re doing it. So a blogger needs to alert and remind their followers through social media posts. All of this tracking and managing and planning can become quite overwhelming. This is where a blogging schedule can be the difference between your blog being a success or a flop.
What exactly is a blogging schedule? Well, it’s whatever you want it to be. It can contain as much or as little information as you need it to, as long as it ensures you stay on track with meeting your blogging goals.
Set Your Standards
Every blogger wants different things from their blog. Blogs can be as simple and relaxed as an online diary, or as stressful and demanding as a full-time job. Make sure you have figured out where you want your blog to head (if anywhere at all) and set your scheduling standards accordingly.
Think about how often you want to post, how many social media accounts you want to run, how often you want to interact with followers on those social media platforms and so on. Know where you want to set your effort standard before you begin your blogging schedule.
Make Sure They’re Realistic
So you want to post three times a week on your blog, twice a day on every social media platform you can think of and respond to every comment and email daily, all while holding down a full-time job, studying part-time and raising two children? Ya, let me know how that goes for you.
Be realistic when forming your blogging schedule. Recognise that you blogging is not your sole commitment and will often fall by the wayside when life becomes hectic. And that’s okay!
Start small and add things to your schedule at a later stage. Begin by scheduling the tasks that relate directly to your blog, such as writing and posting articles. These are the most important. Then you can think of the promoting methods you want to use once those posts are up.
Pick a Format That Works For You
I cannot have my blogging schedule in a note book or diary. I never update it and often forget that it’s there in the first place. So I print out a monthly calendar with empty blocks for each day, on an A4 piece of paper. This way I can see everything that the month holds in one convenient space.
You may prefer to put your blogging schedule on an Excel document or on your phone. The choice is yours, and it make take a while to figure out what works for you.
Have it All in One Place
The posting, the tweeting, the giveaway-ing, the collaborating, the picture-taking, all of it! Make sure that your blogging schedule contains everything that is relevant in one place, otherwise you WILL forget to do it.
These are the types of things I make sure I include on my monthly schedule: blog posts (duh), Instagram posts, Facebook specific posts or polls, events and campaigns that I may be involved in. While it may seem a lot to jam into one calendar, it’s easier for me to have all my obligations on one piece of paper so that I know I haven’t left anything out.
Highlighters are your best friends. Both kinds of highlighters. Although your blogging schedule will require you to use the neon pink, yellow and green ones.
Colour-coding the different categories of obligations (blog, Twitter, Facebook, Instagram etc.) will make the whole schedule easier to work with. You may also want to use colours to mark off tasks you have completed (I use this method) or items that are of a greater importance than the rest.
Again, the choice is yours and it may take a few months to get into a rhythm that best suits you.
Keep it Up to Date
Last but certainly not least, keep your blogging schedule up to date! Be disciplined in adding new tasks and ticking off the ones you’ve completed, so that your schedule makes as much sense on the 17th of the month as it did on the 1st.
A blogging schedule requires a bit of commitment in order to be as useful to you as possible. That is why it’s vital to not bite off more than you can chew, because when you feel overwhelmed, you fall behind, and when you fall behind, chances are, you’ll give up.
Staying on track and meeting the requirements on your schedule will make it easier to do it next month, and the month after that.
A blogging schedule can be your biggest ally in taking your blog to new heights. Organising your platform helps to achieve consistency, and with consistent blogs, Instagram posts and tweets, you can go from ‘amateur’ to blogging-guru in no time at all!
More like this: Last week I wrote about how the 5 apps that have taken my blogging to the next level!